SImplifying Data for Multiple Use Cases


Project Description

 The Company: Evergage, (now SaleForce Interaction Studio) was a cloud based B2B personalization and customer data platform that used data and machine learning to provide cross channel (web, mobile, email, and third party) personalized business solutions to their clients. 

My Role
Product Designer, Project Lead

The Team
Myself, CTO, CS Team, Retail Strategist, Data Scientist

Data visualization, visual design, interaction design, user flows, collaboration, initiative, leadership,

Axure RP, White board, Evergage, Jira, Google Docs

Design Decisions _ V2_



Final Designs

segments-retail-global _ future idea

My Process

My Process Card _ V3_

Older Designs

This project evolved as the platform and user base evolved. Myself and the team have worked on many iterations of this project. The designs vary depending on the type of data Evergage was able to collect at the time and the use cases.